retro is a French Revival Bar branding taken from the feminist perspective that is often overlooked in 1800s Parisian lithography.
It's a commercial application of research into 1890s lithography and the undertones of how women were represented in lithographs.
A female-designed spin on the women used to advertise in the 1890s.
Making the brand's own mascot from a more informed perspective.
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Colours inspired by the Parisian Underground's tiling and signs.
Made by French Type foundry Velvetyne.
The eccentric typeface mirrors that of the type used in 1890s lithography.
Made again, by French Type foundry Velvetyne.
Made by queer and female designers.
Picnic
Velvelyne
Velvelyne
House bottle Branding.
Offering a different labelling style to traditional bottles.
Challenging norms in more subtle ways throughout the design.
For context on retro's story and where it came from, click here.
